SEO for Car Rental Company in Melbourne
A Transformative Partnership
When we kicked off I Rent To Own, we had a cracking idea for Australians: flexible vehicle ownership for customers who might not qualify for traditional financing. Our goal was clear: to make ownership accessible for everyone, regardless of their credit history. We had passion, the service and a clear mission, but we faced one major problem: we were invisible online.
To stand out in the digital space, our brand needed a solid online foundation. We had a good business concept, but no traffic and no structured digital strategy. That’s when we approached digital marketing specialists at Navicosoft.com.au, hoping they could turn our digital presence into a growth engine.
The initial contact came through a referral from another satisfied Navicosoft client in the automotive sector. What followed was a complete top-to-bottom transformation. Navicosoft took us from an unnoticed business to a growing Australian brand with strong visibility, higher rankings, and proven results on Google.
Straight from the Founder, I Rent To Own
When we started the company, I had a great concept but zero visibility. Navicosoft really put a lot of effort into understanding what our business needed and helped us grow. They’ve been a real partner in our success.
I Rent To Own SEO Progress
Before Seo
After SEO
Overall Progress
Initial Problems & Challenges I Rent To Own were Struggling with
Before working with Navicosoft, we were struggling to get noticed online. With no website, weak branding, it was tough for us to stand in the highly competitive market, attract customers and build trust among locals.
No Website & No Digital Presence
We were essentially operating without a professional website. We were invisible online. That means we were missing out on many potential customers searching online for affordable rent-to-own vehicles.
Weak or Inactive Social Media
Our social media activity was almost nonexistent. We didn’t have a consistent posting strategy that was losing valuable customer engagement on multiple social media platforms, like Facebook, LinkedIn and Instagram.
Limited Customer Reach
Without proper digital channels, our business relied solely on word-of-mouth referrals. That means new customers could only hear about I Rent To Own if someone they knew had already used our services, which severely limited our growth potential.
Zero Reviews
As a new company with no digital footprint, we had no customer reviews or testimonials. This absence affected our company’s credibility and made it harder to build trust among potential clients.
No Solid Branding or Brand Awareness
Breaking into the saturated Australian automotive market was a monumental challenge. As a newcomer with a new concept like rent-to-own cars, it was challenging for us to gain traction.
I Rent To Own Digital Marketing Progress
Before Digital Marketting
After Digital Marketting
Overall Progress
How Navicosoft Turned It All Around: Their Strategy for Our Success
Domain Registration
Honestly, we were starting from scratch. We didn’t have a domain name sorted, and the whole digital setup felt a bit of a mess.
That’s where the team at Navicosoft stepped in and handled a lot for us. They offer a massive range of domains, from the classic generics like .com and .org to country-specific ccTLDs like .com.au for that Aussie feel. They also have niche options, like .shop, .auto, that we hadn’t even considered. From the huge selection in their Domain Registration in Melbourne services, they guided us to lock in the perfect irenttoown.com.au. It was simple, professional and 100% ours.
Web Hosting
With a perfect domain name locked in, our next step was finding a reliable place to host our new website. We needed something fast, secure and reliable to keep things quick for our local customers.
Navicosoft had covered us there, too. They have a full suite of hosting options, from budget-friendly shared hosting to flexible VPS hosting in Melbourne for growing businesses and dedicated servers. On top of that, they also offer Windows and Linux hosting, ensuring whatever tech you’re running, they can handle it. As a new startup, we picked Linux hosting in Melbourne. It was the perfect choice for us to get started. It’s known for being secure, reliable and cost-effective. Plus, it works perfectly with platforms like WordPress. It gave us a strong foundation without blowing our budget.
Niche Relevant R&D
We aimed to provide flexible and accessible rent-to-own car solutions and built a strong credibility for our brand in the competitive market.
Navicosoft went deep into understanding our industry. They conducted in-depth research into the Australian automotive landscape to understand the target audience. They examined demographic information, researched online communities such as Reddit and Whirlpool to see how consumers feel about a product or service, and read about the legality of rent-to-own contracts per state. This level of research helped us to know who we needed to reach.
Competitor & Keyword Research
We knew we were different from traditional car financing. But our customer didn’t know that.
Navicosoft deployed the advanced SEO tools to map the competitive terrain. Their experts identified our direct and indirect competitors, high-intent keywords and backlink profiles to find out their strengths and weaknesses. This led them to a powerful keyword plan that targets the potential customers, searching for rent-to-own cars in Australia, no credit check cars Perth, and vehicle leasing Melbourne. This strategy immediately put us in front of qualified leads.
Content Strategy
Our website needed more than just a simple car listing. We needed the content that might address our car rent-to-own process properly and speak directly to our customers’ needs and concerns.
Navicosoft’s content team understood our concept and created original and high-quality content tailored to the audience’s intent. They analysed what the competitors were doing and identified the areas where we needed to stand out and outperform others. They focused on developing landing pages that engage new customers and convert more visitors into revenue.
Website Design and Development
We didn’t have a website, which made it difficult for potential customers to find our services or complete applications online.
Navicosoft built a custom, mobile-friendly WordPress website for I Rent To Own that was modern and easy to navigate. The website was fully responsive and optimised to make the entire car search and application process smooth and search engine-friendly. The site structure and coding were also optimised for fast loading, proper indexing, and strong search visibility.
Social Media Branding and Optimisation
We wanted our brand to feel human and relatable. We aimed to engage with our customers in a friendly and trustworthy way, especially through social media marketing in Melbourne
Navicosoft revamped our social media profiles on Facebook and Instagram, establishing a visual image and brand voice. They rolled out the content plan that features car photos, testimonials, educational tips to help the customer, and behind-the-scenes posts. The sponsored ads were displayed based on location, age, and interests. It resulted in qualified leads right off social media.
Search Engine Optimisation
Just like all other brands, we also wanted a strong recognition on Google and other search engines.
Navicosoft executed the SEO strategy that was comprehensive and multi-layered. From title tags to meta descriptions and internal linking, they optimised every element using target keywords. They ensured our website had a clean architecture, an XML sitemap, and fast loading times, making it easy for Google to crawl, index, and rank. This brought us more organic traffic and more customers.
Local SEO
Since we operate across different Australian cities, we needed strong local visibility. Navicosoft optimised our Google Business Profile across all locations with accurate details, high-quality photos, correct working hours and services. They encouraged satisfied clients to write reviews, which gave us a significant boost in the local ranking and trust indicators.
Before and After
Growth Comparison
| Metric / Area | Before Navicosoft | After Navicosoft |
|---|---|---|
| Website Visibility | No website | Fully functional, SEO-optimised website with strong visibility |
| Keyword Targeting | No search-optimised content for high-intent car rental keywords | Targeted content for keywords like rent to own cars Australia, vehicle leasing Melbourne |
| Organic Traffic | Negligible | Significant increase in organic visitors |
| Social Media Engagement | Weak or inactive | Optimised profiles, regular posts, customer testimonials, and targeted ads are driving qualified leads |
| Local Search Presence | Non-existent | Google Business Profiles optimised, positive reviews improving local trust and rankings |
| Customer Trust & Reviews | Zero reviews | Multiple positive reviews boost credibility and conversions |
Keywords Ranking Growth
| Keywords | Initial Position | After SEO |
|---|---|---|
| Rent-to-own cars Australia | Not in the top 100 | #5 |
| Rent to own Melbourne | Not ranking | #3 |
| Rent to own Perth | Not ranking | Top 10 |
Why Do We Recommend Navicosoft?
A Partner That Delivers Results
- Expert SEO Skills : Their team’s deep understanding of search algorithms helped us achieve first-page rankings for competitive keywords. Their SEO experts are highly skilled and know their job very well.
- Australian Market Experience : They know the Australian market inside and out. Their familiarity with the local automotive industry gave us an edge in targeting the right audience with the right message.
- Transparent Monthly Reporting : Navicosoft works with complete transparency. They showed this by giving us a detailed monthly report. This report helped us to know where our marketing dollars were going and the results they were generating.
- Real Results : Ranking traffic and enquiries all went up within months. Within the first year, our qualified leads increased by over 400%. Moreover, our organic traffic also went from zero to nearly 6000 monthly visitors.
Affordable for Startups : Their pricing structure is affordable with no surprises or hidden charges. It allowed us to get enterprise-level digital marketing services Melbourne without breaking our budget. We got all services, from web development Melbourne to buy SEO services Melbourne and social media management, under one roof.
